There is a variety of customers for medical products – treating physicians, health insurance companies and also the patients themselves – which all have their own specific needs and wants. OTM supports you via directed collection, evaluation and interpretation of the markets to meet the customer requirements, to stand out fromyour competitors and to place your products on the market properly.
Benchmarking describes a comparing analysis of products and product features with competitors. Critical parameters can be found and specific goals can be derived. The results serve as basis for the development process whereas significant improvements are possible via benchmarking. OTM convincesbyobjectivity, reliabilityandvalidity.
Pricing deals with findingthe optimal price for a company in reference of maximising profit. By using methods of marketing research, the asking price of stakeholders is analyzed. OTM provides you with a demand-oriented price determination already during the stage of research and development without having to know the precise cost structure of the product.